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COMMUNICATION RELEVANT THEORIES

COMMUNICATION RELEVANT THEORIES Constructivism: Theory that focuses on the ability to differentiate the way people make sense of things ( , personal constructs) and to create person-centered messages. Cognitive-Behavioral Theory: Theory suggesting that the way individuals construe or interpret events and situations mediates how they subsequently feel and behave. COMMUNICATION is used to disconfirm irrational beliefs and to teach strategies for change, including cognitive restructuring. Social Judgment Theory: Theory postulating that people respond to COMMUNICATION with a latitude of acceptance, rejection, or non-commitment.

strategies for increasing the chances that health policies and programs will be adopted and maintained in formal organizations. • Diffusion of Innovations Theory: Theory addressing how new ideas, products, and social practices are spread within a community or from one community to another. HEALTH COMMUNICATION RELATED PLANNING MODELS

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www.orau.gov

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