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COMMUNICATIONS STRATEGY PLANNING TEMPLATE

COMMUNICATIONS STRATEGY PLANNING TEMPLATE Prepared by: Harley House Consultants Inc. 322 Dargavel Road Elgin, ON K0G 1E0 Tel: 613-882-5684 Home: Email: COMMUNICATIONS STRATEGY PLANNING TEMPLATE September, 2008 1 Introduction This TEMPLATE has been prepared to assist Government Canada communication professionals prepare strategic COMMUNICATIONS plans at the corporate, program and project level. While there is no government wide standard TEMPLATE for COMMUNICATIONS plans, this proposed TEMPLATE has been developed taking into consideration best practices and headings found in Memorandum to Cabinet (MC) documents. This TEMPLATE has been used by Harley House Consultants Inc.

Public Environmental Analysis 3. Communications Objectives 4. Target Audiences and Anticipated Reactions ... While this approach may be easiest, it rarely results in the most effective strategy. Strategies start ... Relations Advice MC & TB Submissions Comms. Advice Advising Comms. Training Comms. Evaluation Web Based Outreach

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