To Public Relations - San Jose State University

Introduction To Public Relations Mathew Cabot, San jose State University AJEEP 2012 AJEEP Introduction to Public Relations Course Contents Section 1 Course Syllabus Section 2 Key Vocabulary Section 3 Lecture One Public Relations Defined PowerPoint Slides Section 4 Lecture Two The Foundational Principles of PR PowerPoint Slides Section 5 Lecture Three The RACE Process PowerPoint Slides Section 6 Lecture Four Persuasion PowerPoint Slides Section 7 Lecture

provides an overview on the public relations profession. It describes the profession’s history and evolution, the four-step public relations process, strategies and tactics, ethical challenges, and the foundational principles followed by public relations professionals. In this first lecture, we attempt to define what public relations is, and ...

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