Transcription of COMPETITIVE ADVANTAGE
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COMPETITIVE ADVANTAGE
COMPETITIVE ADVANTAGE Creating and Sustaining Superior Peifonnance Michael E. Porter 1&1 THE FREE PRESS A Division of A1acmillan, Inc. NEW YORK Maxwell Macmillan Canada TORONTO Maxwell Macmillan International NEW YORK OXFORD SINGAPORE SYDNEY Copyright 1985 by Michael E. Porter All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from Ihe Publisher. The Free Press A Division of Macmillan, Inc. 866 Third Avenue, New York, 10022 Maxwell Macmillan Canada, Inc.
Finally, the book examines the important strate gic decisions that occur in the context of an industry, including vertical integration, capacity expansion, and entry. ... returns despite the best efforts of management. Industry profitability is not a function of what the product looks like or whether it embodies high or low technology, but of ...
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