Transcription of COMPETITIVE ADVANTAGE
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COMPETITIVE ADVANTAGE
COMPETITIVE ADVANTAGE Creating and Sustaining Superior Peifonnance Michael E. Porter 1&1 THE FREE PRESS A Division of A1acmillan, Inc. NEW YORK Maxwell Macmillan Canada TORONTO Maxwell Macmillan International NEW YORK OXFORD SINGAPORE SYDNEY Copyright 1985 by Michael E. Porter All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from Ihe Publisher. The Free Press A Division of Macmillan, Inc. 866 Third Avenue, New York, 10022 Maxwell Macmillan Canada, Inc. 1200 Eg!inton Avenue East Suite 200 Don Mills, Onlario M3C 3~I Macmillan, Inc.
identifies three broad generic strategies for achieving competitive advantage. It also shows how to analyze competi tors and to predict and influence their behavior, and how to map competitors into strategic groups and assess the most attractive posi tions in an industry. It then goes on to apply the framework to a
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