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STRATEGIC MANAGEMENT PRACTICES AND …
International Academic Journal of Human Resource and Business Administration | Volume 3, Issue 1, pp. 1-26 1 | P a g e STRATEGIC MANAGEMENT PRACTICES AND PERFORMANCE OF SMALL AND MICRO ENTERPRISES IN NAIROBI CITY COUNTY, KENYA Ali Khalif Gure Master of Business Administration ( STRATEGIC MANAGEMENT ), Kenyatta University, Kenya Dr. Janesther Karugu Department of Business Administration, Kenyatta University, Kenya 2018 International Academic Journal of Human Resource and Business Administration (IAJHRBA) | ISSN 2518-2374 Received: 1st January 2018 Accepted: 4th January 2018 Full Length Research Available Online at: Citation: Gure, A. K. & Karugu, J. (2018). STRATEGIC MANAGEMENT PRACTICES and performance of small and micro enterprises in Nairobi City County, Kenya.
The study realized that the Michael Porter’s generic strategies of competitive advantage used in the study which include low cost leadership strategy, differentiation strategy, focus strategy and combination strategy significantly influenced the organizational performance of SMEs in Nairobi City County, Kenya.
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