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CONDUCTING KEY INFORMANT INTERVIEWS

1996, Number 2 CONDUCTING KEY INFORMANT INTERVIEWSTIPSP erformance Monitoring and EvaluationUSAID Center for Development Information and EvaluationWhat Are Key INFORMANT INTERVIEWS ?They are qualitative, in-depth INTERVIEWS of 15 to 35 people selectedfor their first-hand knowledge about a topic of interst. The inter-views are loosely structured, relying on a list of issues to be dis-cussed. Key INFORMANT INTERVIEWS resemble a conversation amongacquaintances, allowing a free flow of ideas and information. Inter-viewers frame questions spontaneously, probe for information andtakes notes, which are elaborated on Are Key INFORMANT INTERVIEWS Appropriate?

Advantages of key informant interviews include: • they provide information directly from knowledgeable people • they provide flexibility to explore new ideas and issues not anticipated during planning • they are inexpensive and simple to conduct Some disadvantages: • they are not appropriate if quantitative data are needed

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