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CONDUCTING KEY INFORMANT INTERVIEWS

1996, Number 2 CONDUCTING KEY INFORMANT INTERVIEWSTIPSP erformance Monitoring and EvaluationUSAID Center for Development Information and EvaluationWhat Are Key INFORMANT INTERVIEWS ?They are qualitative, in-depth INTERVIEWS of 15 to 35 people selectedfor their first-hand knowledge about a topic of interst. The inter-views are loosely structured, relying on a list of issues to be dis-cussed. Key INFORMANT INTERVIEWS resemble a conversation amongacquaintances, allowing a free flow of ideas and information.

This method is useful in all phases of development activities— identification, planning, implementation, and evaluation. For ex-ample, it can provide information on the setting for a planned activ-ity that might influence project design. Or, it could reveal why intended beneficiaries aren’t using services offered by a project.

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