Transcription of CORPORATE STRATEGY
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Advanced Diploma in Business Administration Study Manual CORPORATE STRATEGY The Association of Business Executives William House 14 Worple Road Wimbledon London SW19 4DD United Kingdom Tel: + 44(0)20 8879 1973 Fax: + 44(0)20 8946 7153 E-mail: Copyright assigned to ABE All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, electrostatic, mechanical, photocopied or otherwise, without the express permission in writing from The Association of Business Executives. ABE Advanced Diploma in Business Administration Study Manual CORPORATE STRATEGY Contents Study Unit Title Page Syllabus i 1 An Introduction to CORPORATE STRATEGY 1 What is STRATEGY ? 2 Levels of STRATEGY 4 The Strategic Management Process 6 Patterns of Strategic Development 8 Strategic Management and Business Planning 10 Strategic Management in Different Contexts 13 2 Strategic Analysis 1: (The External Environment) 17 CORPORATE Planning 18 Environmental Analysis 19 Competitor Environmental Analysis 21 Interpreting Environmental
The criteria of suitability, acceptability and feasibility in strategy evaluation and selection. ... G Johnson and K Scholes, Exploring Corporate Strategy; 5th edition, 1998 (Prentice Hall) ... A Strategic Model 7 Strategic Analysis 7 D. Patterns of Strategic Development 8
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