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CREATING A POWERFUL COVER LETTER

CREATING A POWERFUL COVER LETTER THE PURPOSE OF A COVER LETTER Your COVER LETTER is a key aspect of your marketing materials. At the MBA level, many companies will require a COVER LETTER and will give it significant weight in their decision-making process. The goal of your COVER LETTER is to help tell your story in a compelling way that makes the company want to select you for an interview. PREPARING TO WRITE YOUR COVER LETTER Successful COVER letters are targeted to the firm and position. To create a tailored COVER LETTER , you will need to: Carefully read the job description what skills and experiences is the company looking for?

• Carefully read the job description – what skills and experiences is the company looking for? ... Description: • 12-week summer intern program (June ~ August) • Successful interns will be considered for full-time employment ... challenges in marketing and create more rewarding experiences across the digital landscape. Publishers

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