Transcription of CRITICALLY ASSESSING THE STRENGTHS AND …
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1 CRITICALLY ASSESSING THE STRENGTHS AND LIMITATIONS OF THE BUSINESS MODEL CANVAS Master thesis Business Administration Author: Bastian Coes Student number: s1246615 E-mail: Study: Master Business Administration Specialty: Innovation and Entrepreneurship First Supervisor: Dr. Ir. J. Kraaijenbrink Second Supervisor: Ir. B. Kijl Date: March 13, 2014 2 Acknowledgements This thesis is the last part of the graduation from the Master Business Administration at the University of Twente. The subject of this master thesis is in line with my specialization track and personal interest Innovation and Entrepreneurship.
account when working with the Business Model Canvas. The strengths and limitations are extracted from three sources of information. First a theoretical analysis and theoretical comparison with alternative business model tools is executed, second an online review is conducted at online blog posts and online
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