Transcription of The 5 Competitive Forces Framework in a technology ...
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The 5 Competitive Forces Framework in a technology ...
The 5 Competitive Forces Framework in a technology mediated environment. Do these Forces still hold in the industry of the 21st century? Author: Marvin Larry Shamir Luis Fernando Johnson University of Twente Box 217, 7500AE Enschede The Netherlands In 1979 Michael E. Porter published his article How Competitive Forces shape strategy which has gained massive popularity among entrepreneurs and managers for suggesting a holistic Framework to analyze the Forces driving industry competition. Now, more than 30 years later, academics suggest that the model became frozen in time, and, is in its original form no more applicable to today s business context.
industry struggle to gain competitive advantage and this is where this paper sets in. The research problem will be solved along the course of this study by finding an answer to the following three research questions: To what extent do Porter’s Five Forces alone drive industry
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