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1 CRITICALLY ASSESSING THE STRENGTHS AND LIMITATIONS OF THE BUSINESS MODEL CANVAS Master thesis Business Administration Author: Bastian Coes Student number: s1246615 E-mail: Study: Master Business Administration Specialty: Innovation and Entrepreneurship First Supervisor: Dr. Ir. J. Kraaijenbrink Second Supervisor: Ir. B. Kijl Date: March 13, 2014 2 Acknowledgements This thesis is the last part of the graduation from the Master Business Administration at the University of Twente. The subject of this master thesis is in line with my specialization track and personal interest Innovation and Entrepreneurship . I had a great time and learned a lot at the University of Twente. Therefore I want to thank all the people who shared knowledge with me during college hours as well during the group work.
CRITICALLY ASSESSING THE STRENGTHS AND LIMITATIONS OF THE BUSINESS MODEL CANVAS Master thesis Business Administration Author: Bastian Coes Student number: s1246615 E-mail: d.h.coes@student.utwente.nl Study: Master Business Administration Specialty: Innovation and Entrepreneurship First Supervisor: Dr. Ir. J. Kraaijenbrink
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