Transcription of Customer Profitability Analysis Topic Gateway
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Customer Profitability Analysis Topic Gateway
Topic Gateway Series Customer Profitability Analysis 1 Prepared by Jasmin Harvey and Technical Information Service January 2009 Customer Profitability Analysis Topic Gateway Series No. 55 2 Customer Profitability Analysis Topic Gateway Series About Topic Gateways Topic Gateways are intended as a refresher or introduction to topics of interest to CIMA members. They include a basic definition, a brief overview and a fuller explanation of practical application. Finally they signpost some further resources for detailed understanding and research. Topic Gateways are available electronically to CIMA members only in the CPD Centre on the CIMA website, along with a number of electronic resources. About the Technical Information Service CIMA supports its members and students with its Technical Information Service (TIS) for their work and CPD needs.
annual costs. As the profitability of customer segments is likely to vary from year to year, a more accurate analysis could involve calculating profitability over the lifetime of each customer segment, as noted below. Step 5 – Develop strategies …
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