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KEY RATIO ANALYSIS: CALCULATING AND INTERPRETING …

KEY RATIO ANALYSIS: CALCULATING AND INTERPRETING THE NUMBERSCORRECTLY!1 DAVID L. OSBURN, MBA, CCRAD avid Osburn is the founder of Osburn & Associates, LLC that specializes in providing seminars, webinars, and keynote speeches to bankers, CPAs, attorneys, and credit managers on topics such as Banking/Finance/Credit, Negotiation Skills, Marketing, and also functions as a Contract CFO and works with financial institutions, CPA firms, construction companies, and real estate developers. He is also an adjunct faculty member of both an accredited MBA program and the accounting department of a community college with over 30 years of teaching experience. David s extensive professional background encompasses over 20 years as both a Business Trainer and Contract CFO and 16 years in banking (commercial lending) including the position of Vice President & Senior Banking has an MBA in Finance/Marketing from Utah State University and a BS degree in Finance from Brigham Young University.

calculate and analyze all kinds of financial ratios: working capital, profitability, debt levels and liquidity. The trouble is, each ratio is unique and tells a different story about a firm's financial health. At times they can even appear to contradict each other.

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