Transcription of Customer Relationship Management
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Customer Relationship Management
International Journal of Business and Social Science Vol. 2 No. 10; June 2011 166 Customer Relationship Management and Its Relationship to the Marketing Performance Dr. Hisham Sayed Soliman Lecturer Department of Business Management Faculty of Commerce Cairo University Abstract Purpose: This paper aims at exploring the theoretical foundations of Customer Relationship Management and its Relationship to the marketing performance from the several perspectives. Design/ methodology/approach : CRM was derived from systematic comparative analysis of the relevant Relationship marketing literature , there are additional elements that relating to the important of focus on main customers , the organizational efficiency and Customer knowledge Management elements and their influence on the marketing performance.
reaction management. CRM is the technology used to integrate sales systems, marketing systems and information systems to establish relationships with customers. 2.2 The Relationship between CRM and marketing performance: Discussion of customer relationship management and its relationship to the marketing performance has been
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