Transcription of CUSTOMER RELATIONSHIP MANAGEMENT AND …
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CUSTOMER RELATIONSHIP MANAGEMENT AND …
International Journal of Business and Social Science Vol. 3 No. 3; February 2012 282 CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOYALTY; A SURVEY IN THE SECTOR OF BANKING Assist. Prof. Dr. Duygu KO O LU* Sevcan KIRMACI Abstract In the centre of marketing activities today is the CUSTOMER satisfaction. For the banks to be successful in the intensively competitive environment, they are bound to attach importance to CUSTOMER satisfaction. The purpose of the present study is to reveal the RELATIONSHIP between the banks CUSTOMER RELATIONSHIP MANAGEMENT and the CUSTOMER loyalty.
customers perfect products and service, and aiims to make the whole staff in the enterprise able to conduct customer-based team work. International Journal of Business and Social Science Vol. 3 No. 3; February 2012 284 To Clay and Maite (1999: 6), customer relationship management is a concept that aims at making long-term ...
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