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Customer Service Training Manual

1 Customer Service Training Manual 2 Introduction to Customer Service OUR CUSTOMERS There is only one boss, and whether a person shines shoes for a living or heads up the biggest corporation in the world, the boss remains the same. It is the Customer ! The Customer is the person who pays everyone s salary and who decides whether a business is going to succeed or fail. In fact, the Customer can fire everybody in the company from the chairman (CEO) on down, and he can do it simply by spending his money somewhere else. Literally everything we do, every concept perceived, every technology developed and associate employed, is directed with this one objective clearly in mind pleasing the Customer . Credo from Sam Walton the owner and CEO of Walmart an international chain of department stores and the most successful company in retailing in the world.

This customer service-training manual will answer these questions and many more, providing numerous concepts and ideas of how to improve the service you offer customers. Throughout the course of the manual we will come back to three fundamental elements that must exist and be cultivated in order for good service to flourish: 1.

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