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DATA ANALYSIS, INTERPRETATION AND …

data analysis , INTERPRETATION AND PRESENTATIONOVERVIEW Qualitative and quantitative Simple quantitative analysis Simple qualitative analysis Tools to support data analysis Theoretical frameworks: grounded theory, distributed cognition, activity theory Presenting the findings: rigorous notations, stories, summariesWHY DO WE ANALYZE DATAThe purpose of analysing data is to obtain usable and useful information. The analysis , irrespective of whether the data is qualitative or quantitative, may: describe and summarise the data identify relationships between variables compare variables identify the difference between variables forecast outcomesSCALES OF , :thedatacanbeclassifiedintoanon-numerica lornamedcategories, scaleAn ordinal scale is where:the data can be classified into non-numerical

SCALES OF MEASUREMENT Many people are confused about what type of analysis to use on a set of data and the relevant forms of pictorial presentation or

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