Data Mining Association Analysis: Basic Concepts and ...

Data Mining Association Analysis: Basic Concepts and AlgorithmsLecture Notes for Chapter 6 Introduction to Data MiningbyTan, Steinbach, Kumar Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 1 Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 2 Association Rule MiningOGiven a set of transactions, find rules that will predict the occurrence of an item based on the occurrences of other items in the transactionMarket-Basket transactionsTID Items 1 Bread, Milk 2 Bread, Diaper, beer , Eggs 3 Milk, Diaper, beer , Coke 4 Bread, Milk, Diaper, beer 5 Bread, Milk, Diaper.

2 Bread, Diaper, Beer, Eggs 3 Milk, Diaper, Beer, Coke 4 Bread, Milk, Diaper, Beer 5 Bread, Milk, Diaper, Coke Example of Association Rules {Diaper} →{Beer}, ... – Use efficient data structures to store the candidates or transactions – No need to match every candidate against every transaction

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