Transcription of DESIGN GUIDE FOR ON-FARM DEMONSTRATIONS
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DESIGN GUIDE FOR ON-FARM DEMONSTRATIONS
DESIGN GUIDE FOR ON-FARM DEMONSTRATIONSI ntroduction | 3 IntroductionOn- farm DEMONSTRATIONS have been organised for at least two centuries, originally as a way to introduce farmers to innovation, but more recently also to share experiences in a farmer-to-farmer setting, and to support knowledge co-creation between farmers and other actors. Increasingly, farmers themselves are opening their farms to connect with their peers and the general public as part of business development strategies ( short food supply chains, community supported agriculture).
Design your on-farm demonstration event in 6 steps | 5 - 17- - 20 - - 25 - 4 Promotion 5 Learning and facilitation methods 6 Evaluation and follow-up State your key messages in line with your objectives Adapt the jargon to your target audience Go for a clear and appealing invitation Use multiple communication channels
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