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DESTINATION - Blackpool

DESTINATION2015 - 2017 Resort DESTINATION management Plan for Blackpool1234 Introduction- Welcome from Cllr Graham Cain- Transforming BlackpoolDMP Priorities- Key Growth Targets- Summary and TimelineThe Next Chapter- Product- Place - Promotion- The BrandProfile of Blackpool - The Value of tourism Key Facts & Figures- The Story So Far- SWOTW elcomeBlackpool needs little introduction as a mainstream tourist DESTINATION . Loved and visited by millions, it occupies a uniqueplace in the hearts and minds of the British has achieved that position through an enduring relationshipand strong emotional bond with generations of visitors, whohave remained loyal to the resort offer in the face of increasingcompetition from both coastal and urban challenge is to maintain that status against a backdrop of amore aspirational family audience; a tangible lack of investmentin some aspects of the visitor offer; and negative perceptionsheld by higher spending visitors who are unconvinced by Blackpool s anyone doubts that such perceptions can never be overturned, then take a look at the remarkable season of was a y

Cabinet Member for Tourism & Leisure 1 A Destination Management Plan For Blackpool Blackpool has been the UK’s most popular seaside destination for more than a century. Our ambition is to keep the resort at the forefront of tourism for generations to come by creating a place that has a rich blend of heritage and contemporary attractions ...

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Blackpool Local Plan Evidence Base

www.blackpool.gov.uk

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Public Document Pack - blackpool.gov.uk

www.blackpool.gov.uk

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