Developing a Product Innovation and Technology …

Developing a Product Innovation and Technology strategy for Your Business By Robert G. Cooper and Scott J. Edgett This article appeared in Research Technology Management May June 2010, Vol 53, pp. 33-40 2010 Stage Gate International Stage Gate is a registered trademark of Stage Gate Inc. Innovation Performance Framework is a trademark of Stage Gate Inc. May June 2010330895-6308/10/$ 2010 Industrial Research Institute, A Product Innovation AND Technology strategy FOR YOUR BUSINESSA framework for Developing a Product Innovation strategy includes defi ning Innovation goals and objectives, selecting strategic arenas, Developing a strategic map, and allocating G. Cooper and Scott J. EdgettOVERVIEW: Many companies lack a clearly articu-lated and well-communicated Product Innovation and Technology strategy . Such a strategy is essential and is strongly linked to positive performance in Product inno-vation. A framework for Developing a Product innova-tion strategy is presented, and the various steps of strategy development are described, from best-practice ways to defi ne Innovation goals and objectives through to the selection of strategic arenas and the development of the strategic map.

Developing a Product Innovation and Technology Strategy for Your Business By Robert G. Cooper and Scott J. Edgett This article appeared in Research Technology Management May – June 2010, Vol 53, pp. 33-40

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