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DIAGNOSING AND CHANGING ORGANIZATIONAL CULTURE

1 DIAGNOSING AND CHANGING ORGANIZATIONAL CULTURE based on The Competing Values Framework Kim S. Cameron School of Business Administration University of Michigan and Robert E. Quinn School of Business Administration University of Michigan Copyright: Upper Saddle River, NJ: Prentice Hall Series in ORGANIZATIONAL Development (1999). 2 Table of Contents 1. An Introduction to CHANGING ORGANIZATIONAL CULTURE The Need to Manage ORGANIZATIONAL CULTURE .. The Need for CULTURE Illustrating the Power of CULTURE Change .. The Meaning of ORGANIZATIONAL CULTURE Overall Purpose of the Book.

rapid-fire vacillations in the external environment creates the risk that yesterday’s organizational culture inhibits rather than contributes to corporate success. We also briefly address the meaning of the term, organizational culture. To understand how culture change can enhance organizational performance, it is

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