Transcription of Digital Intelligence Briefing - adobe.com
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Digital Intelligence Briefing - adobe.com
2018 Digital TrendsDigitalIntelligenceBriefingDigital Intelligence Briefing : 2018 Digital Trends2 Digital Intelligence Briefing : 2018 Digital Trends 1. Foreword by adobe ..2. Executive summary ..3. Review of 2017: Digital -first organizations more likely to have exceeded business goals ..4. Companies get quantifiable uplift from customer-centric it s the year of CX again ..5. Dual focus on content and data fuels UX and customer journey optimization ..6. The design and creativity renaissance ..7. Investment in Digital skills and education pays dividends ..8. Companies with integrated technology stacks outperform competitors ..9. Ability to measure ROI helps boost Digital marketing investment ..10. Looking ahead AI set to help companies with quest to provide more compelling real-time experiences ..11. Fit for the future five areas marketers should focus on ..12. Appendix: respondent profiles ..34 6 10 1418 21 24 27 31 3537 Digital Intelligence Briefing : 2018 Digital Trends3 Yet again we have been blown away by the response to our Digital Trends survey, with almost 13,000 marketers taking part globally.
Digital Intelligence Briefing: 2018 Digital Trends 7 Social marketing, meanwhile, has significantly over-indexed against last year’s predictions, as indeed was the case a year
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