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Digital Maturity is Paying Off - image-src.bcg.com
Digital Maturity IS Paying OFFBy Michael Grebe, Michael R mann, Michael Leyh, and Marc Roman FrankeThe performance gap between Digital champions and laggards is widening, and Digital s continued contribu-tion to company performance means that gap will likely grow. But any company can improve. By taking steps to become more digitally mature, a company can boost cost efficiency, time to market, competitive advantage, and market share. This holds true across a wide range of in-dustries, according to a second annual study conducted by The Boston Consulting Group. The study, involving more than 1,900 companies in Europe and the US, relied on BCG s Digital Acceleration Index (DAI) to derive comparisons. (See the side-bar.) Specifically, the study found that while 25% of the companies surveyed qual-ify as champions, almost one-third appear significantly behind in their Digital capabil-ities. Among industries, the biggest share of Digital champions comprises telco, technol-ogy, banking, and automotive.
The Boston Consulting Group | Digital Maturity Is Paying Off 3 in their organization (in a hybrid or built-in model). In our previous study, champions
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