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DIGITAL TRANSFORMATION: A ROADMAP FOR BILLION …

DIGITAL transformation : A ROADMAP FOR BILLION -DOLLAR ORGANIZATIONS FINDINGS FROM PHASE 1 OF THE DIGITAL transformation STUDY CONDUCTED BY THE MIT CENTER FOR DIGITAL BUSINESS AND CAPGEMINI CONSULTINGMITS loan MANAGEMENT2 2011 MIT Center for DIGITAL Business and Capgemini Consulting Contents3 2011 MIT Center for DIGITAL Business and Capgemini Consulting 1 The Study 062 Common pressures; different results 08 Common pressures to begin DIGITAL transformation Different DIGITAL transformation speeds and different results Case Study: Finding new opportunities for DIGITAL transformation across a hospitality company Case Study: DIGITAL transformation in India3 The shape of DIGITAL transformation 16 Transforming customer experience Transforming operational processes Transforming business models DIGITAL capabilities

analytics. HotelCo is actively pursuing digital transformation in many areas and is working to innovate further. Because HotelCo experiences organizational and IT challenges common to many large global enterprises, it seeks to take a rational, well-defined approach to its digital transformation initiatives wherever possible.

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