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Digital transformation: The challenges and …

Digital transformation The challenges and opportunities facing banks February 2016 WHITE PAPER 2 Digital transformation Contents Executive Digital The role of Four key Digital 1) Launching a Digital brand ..11 2) Digitising 3) Modernising the Digital experience ..17 4) Launching a new Digital Conclusion ..28 3 Executive summary This white paper has been produced from three interactive webinars or think tanks hosted by Efma and with presentations from the Oracle Financial Services Global Business Unit. The two main speakers were Aubrey Hawes, Senior Director, Digital Experience and Tushar Chitra, Senior Director, Digital Engagement. The paper also includes the thoughts and comments made by the webinar participants. In recent years, Oracle has been observing and has been involved in the Digital transformation initiatives that are taking place in the fnancial services sector and has seen some effective strategies being implemented by banks.

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