Transcription of Direct marketing code of practice Draft code for consultation
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Information Commissioner s Office Direct marketing code of practice Draft code for consultation Direct marketing code Contents Contents Foreword ..2 About this Does the code apply to us? .. 13 Planning your marketing : DP by 24 Generating leads and collecting contact details .. 46 Profiling and data enrichment .. 56 Sending Direct marketing messages .. 65 Online advertising and new 85 Selling or sharing 99 Individual 105 Exemptions.
Draft direct marketing code of practice Version 1.0 for public consultation ... Data Protection Act 2018. It provides practical guidance for those ... have the right to be informed about your collection and use of their personal data for direct marketing purposes.
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