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Document history and version control - Home | ICO

Privacy and Electronic Communications Regulations direct marketing ICO. Information Commissioner's Office direct marketing Data Protection Act Privacy and Electronic Communications Regulations Contents Legal framework ..6 Data Protection Act ..7 Privacy and Electronic Communications Regulations ..8 Other regulation ..10 ICO direct marketing ..13 The definition of direct marketing ..13 Market research and sugging ..14 Charities, political parties and other not-for-profit organisations 15 Solicited and unsolicited Consent ..19 The definition of consent ..20 Implied Methods of obtaining Opt-in and opt-out Indirect (third party) consent ..29 Time Proof of consent ..34 marketing General rule: screen live calls against the Fairness.

Direct marketing 20180306 Version: 2.3 4 6. This guidance can be read end-to-end for a full discussion of the issues, but it does not have to be used in that way.

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