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Domestic Tourism as a Pathway to Revive the Tourism ...
ERIA-DP-2021-25 ERIA Discussion Paper Series No. 392 Domestic Tourism as a Pathway to Revive the Tourism Industry and Business Post the COVID-19 Pandemic* Jennifer CHAN Borneo Tourism Research Centre Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah July 2021 Abstract: This research aims to explore the potential of Domestic Tourism as a means to revitalise the Tourism industry from the perspectives of local residents and Tourism players. A quantitative online survey focused on Domestic travel behaviour, motivation, places of interest, travel preferences, and willingness to travel within Malaysia; it was answered by 219 Malaysians. Interview data were collected using structured, open-ended interview questions through emails to eight respondents from Tourism associations, five from the hotel sector, and two from the travel and tour sector.
2. Reviving the Tourism Industry and Business Post the COVID-19 Pandemic and Domestic Tourism . Tourism is an important economic activity in many countries as a tool for development and generating economic benefits (Gursoy and Chi, 2020). The recovery of the tourism industry has hence been a prevalent topic since the
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