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EC-722 Industry Analysis: The Five Forces

Purdue extensionEC-722 Industry analysis : The five ForcesCole Ehmke, Joan Fulton, and Jay AkridgeDepartment of Agricultural EconomicsKathleen Erickson, Erickson CommunicationsSally LintonDepartment of Food ScienceOverview Assessing Your MarketplaceThe economic structure of an Industry is not an accident. Its complexities are the result of long-term social trends and economic Forces . But its effects on you as a business manager are immediate because it determines the competitive rules and strategies you are likely to use. Learning about that structure will provide essential insight for your business strategy. Michael Porter has identified five Forces that are widely used to assess the structure of any Industry . Porter s five Forces are the: Bargaining power of suppliers, Bargaining power of buyers, Threat of new entrants, Threat of substitutes, and Rivalry among , the strength of the five Forces determines the profit potential in an Industry by influencing the prices, costs, and required investments of businesses the elements of return on investment.

Industry Analysis: The Five Forces Cole Ehmke, Joan Fulton, and Jay Akridge Department of Agricultural Economics Kathleen Erickson, Erickson Communications ... Porter’s five forces are the: • Bargaining power of suppliers, • Bargaining power of buyers, • Threat of new entrants,

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