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Educational ethnography in blended learning environments

237 2017 Victoria Antoniadou and Melinda Dooly (CC BY)7 Educational ethnography in blended learning environmentsVictoria Antoniadou1 and Melinda Dooly2 Key concepts: ethnography , virtual ethnography , multiple case study, grounded theory, discourse analysis, IntroductionDigital ethnography , online ethnography , Virtual ethnography (herein VE), or netnography, is a modern, expanded face of ethnographic research and a post positivist research approach (see the introduction by Dooly & Moore, this volume).

Victoria Antoniadou and Melinda Dooly 239 This is where digital ethnography can play an important role. Traditionally, as other chapters in this volume show, ethnographic research is an approach that

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