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EFFECTIVE CRISIS MANAGEMENT

Maryann A. Waryjas, May, 1999. All Rights CRISIS MANAGEMENT :Grace Under Pressureby Maryann A. Waryjas By definition, crises are large-scale, unexpected, serious, negative developments. Theyare likely to create instant chaos, regardless of how well your company is managed under normalbusiness CRISIS is an event which has the potential to fundamentally change an organization. Itis a concrete threat to the well-being, credibility, reputation, and possibly even the existence, ofa business. It is the call on Friday afternoon that informs you that the state department of healthbelieves your product has sickened tens of thousands of people. It is the static-filled call fromoverseas telling you that your organization s state-of-the-art refinery is currently a fireball.

Stages of Crisis Management Stage One -- Pre-Crisis The pre-crisis stage of crisis management is the most effort intensive and also the most important. The buzzwords here are planning and prevention. Relying on wisdom, experience or savvy alone is a formula for disaster. Preparation and forethought are the foundation of effective crisis management.

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