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Engaging the Generations - Beverly Kaye

CHAPTER4 Engaging the GenerationsBeverly Kaye, Devon Scheef,ANDD iane ThielfoldtNOLONGER JUSTa problem for families, the generation gap has donned ca-sual business attire and come to work. For the first time in modern history,four Generations are working side by side in most companies. And, just like amultigenerational family, each age group has different motivators, communica-tion styles, and work if this sounds familiar .. Bill, a 61-year-old company veteran, watches the new crop of interns set-tle in at his division. He marvels at their selfish outlook and apparent lackof loyalty. Susan, a 48-year-old mother of two and caretaker for her aging father,looks at her in-basket and wonders how she ll ever find the time to meetthe needs of both her family and her work team.

PEOPLE: HR’S BOTTOM-LINE ASSET that’s only half the story. The prominent feature about the workforce in the first half of the 21st century is that it will grow much more slowly than in any

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