ENTREPRENEURSHIP FROM CHAPTER NO 1 TO 10 QUIZ 1

ENTREPRENEURSHIP FROM CHAPTER NO 1 TO 10 QUIZ 1 1. Any patents, trademarks , copyright or trade secrets held by the entrepreneur is known as 1. Disclosure document 2. Patent 3. Intellectual property 4. None of the mentioned 2. The organization will never be able to make the necessary changes without_____ 1. Top management commitment 2. Employees 3. Workers 4. None of the mentioned 3. The ways entrepreneurs make decisions. 1. Entrepreneurial domain. 2. Reverse brain storming 3. Heuristics brain storming 4. A trademark is 5. A word, symbol, name or device that a business uses to identify its goods. 1. A legal protection for information on foreign products. 2. Legal protection for intellectual works. 3. Legal protection for a product exported to another country. 6. locus of control is 1. A feeling 2. Attitude 3. Attribute 4. None of the above 7. Licensing arrangements have 1.

1. _____ is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. a. Target Market b. Market Analysis c. Market Segmentation d. All of the Above 2. A business where an individual is both the owner and conductor of the business affairs is called_____. a.

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  Chapter, Market, Entrepreneurship, Segmentation, Market segmentation

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