Transcription of CHAPTER 5 RESEARCH METHODOLOGY 5.0 Summary
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CHAPTER 5 RESEARCH METHODOLOGY 5.0 Summary
CHAPTER 5. RESEARCH METHODOLOGY . Summary This CHAPTER describes the RESEARCH METHODOLOGY used to collect and analyze the data required to address the RESEARCH questions and to test the hypothesized relationships developed in this study. The CHAPTER begins with a discussion of the RESEARCH design, followed by the population from which data will be collected and the approach used in sample selection. The CHAPTER then continues with descriptions of the questionnaire design, data measurement and scaling. Next, the discussion centres on data collection methods, focusing on the mail survey. Finally, the choice methods of data analysis are discussed. RESEARCH Design This RESEARCH applies a quantitative survey METHODOLOGY using self- administered survey questionnaires to collect data from a sample of SMEs involved in internationalization in Malaysia.
segmentation of SMEs in Malaysia, followed by the random selection of subjects from each stratum. In this study, the population of 3,000 SMEs was segregated based on the combination of criteria explained above. A total of 1,200 SMEs were selected from the total of 3,000 SMEs. The selected 1,200 SMEs were used as the sample in this study.
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