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Ethical issues across cultures: managing the differing ...

Ethical issues across cultures: managing the differing perspectives of China and the USA. Dennis A. Pitta Professor of Marketing, University of Baltimore, Baltimore, Maryland, USA. Hung-Gay Fung Dr Tsiang Professor of Chinese Studies, University of Missouri, St Louis, Missouri, USA. Steven Isberg Associate Professor of Finance, University of Baltimore, Baltimore, Maryland, USA. Keywords China, Consumer behaviour, Ethics, Marketing strategy, National cultures, USA. Abstract US marketers know the US standard of ethics.

managing the differing perspectives of China and the USA Dennis A. Pitta ... With the transition from domestic-focussed operations to a true worldwide view, other factors are essential for success. ... What is the role of change in society? Does the culture value stability, and preserving the status quo? In contrast, does the society value

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  Change, Transition, Managing, Ethical

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