PDF4PRO ⚡AMP

Modern search engine that looking for books and documents around the web

Example: bankruptcy

ETHNOGRAPHIC RESEARCH - Online Resources

ETHNOGRAPHIC RESEARCHThis chapter will provide information on: What is specific about ETHNOGRAPHIC RESEARCH How the ETHNOGRAPHIC RESEARCH process proceeds What are the methodological and ethical principles of ETHNOGRAPHIC RESEARCH How to do ETHNOGRAPHIC fieldwork How to analyze and interpret ETHNOGRAPHIC RESEARCH materials How to write and evaluate ETHNOGRAPHIC IS ETHNOGRAPHIC RESEARCH ? ETHNOGRAPHIC RESEARCH takes a cultural lens to the study of people s lives within their communities (Hammersley and Atkinson, 2007; Fetterman, 2010). The roots of ethno graphy lie in anthropological studies that focused on studying social and cultural aspects of small communities in foreign countries. The researchers lived among the inhabitants with the purpose of understanding the culture that these people shared.

152 x UALITATIVE METHODS IN BUSINESS RESEARCH (for an example, see Bradford and Sherry, 2013). Mariampolski (2006) provides wider insight into the extensive use of ethnographic approaches in marketing research. With these developments, business companies have noticed that they can benefit

Loading..

Tags:

  Methods, Approaches

Information

Domain:

Source:

Link to this page:

Please notify us if you found a problem with this document:

Spam in document Broken preview Other abuse

Transcription of ETHNOGRAPHIC RESEARCH - Online Resources

Related search queries