Transcription of ETHNOGRAPHIC RESEARCH - SAGE Publications Inc
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ETHNOGRAPHIC RESEARCHThis chapter will provide information on: What is specific about ETHNOGRAPHIC RESEARCH How the ETHNOGRAPHIC RESEARCH process proceeds What are the methodological and ethical principles of ETHNOGRAPHIC RESEARCH How to do ETHNOGRAPHIC fieldwork How to analyze and interpret ETHNOGRAPHIC RESEARCH materials How to write and evaluate ETHNOGRAPHIC IS ETHNOGRAPHIC RESEARCH ? ETHNOGRAPHIC RESEARCH takes a cultural lens to the study of people s lives within their communities (Hammersley and Atkinson, 2007; Fetterman, 2010). The roots of ethno graphy lie in anthropological studies that focused on studying social and cultural aspects of small communities in foreign countries.
on gender and entrepreneurship; and De Rond’s (2012) research of teamwork in Cambridge university’s boat rowing team. In marketing, Arnould and Wallendorf (1994) have encouraged researchers to understand the marketing professionals’ point of view of the market (for an exam
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