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Excellence Theory in Public Relations

Excellence Theory in Public Relations 1 Blackwell Publishing LtdOxford, UKICAEThe International Encyclopedia of Communication9781405131995 2008 Blackwell Publishing LtdAugust 200700??????Original ArticlesExcellence Theory in Public RelationsExcellence Theory in Public Relations Excellence Theory in Public Relations James E. Grunig University of Maryland The Excellence Theory is a general Theory of Public Relations that resulted from a 15-yearstudy of best practices in communication management funded by the InternationalAssociation of Business Communicators (IABC) Research Foundation.

Excellence Theory in Public Relations James E. Grunig University of Maryland The excellence theory is a general theory of public relations that resulted from a 15-year study of best practices in communication management funded by the International Association of Business Communicators (IABC) Research Foundation. Three books were

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