Transcription of Expansion Trend of Fast Food Franchises in Metro Manila
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Expansion Trend of Fast Food Franchises in Metro Manila
Expansion Trend of Fast Food Franchises in Metro Manila Chen, Mei-Liang, Lecturer, Department of International Business, Hsin Sheng College of Medical Care and Management, Taiwan Chen, Kuang-Jung, Professor, Department of Business Administration, Chihlee Institute of Technology, Taiwan Liu, Chu-Mei, Department of International Trade, Tamkang University, Taiwan ABSTRACT This study of late 2009 analyzes fast food buying behavior in Metro Manila and compares and contrasts the marketing s four P s of twelve fast food Franchises . Fast food Franchises dominate the food and beverage industry, and there are currently thirty-two thousand fast food restaurants in Metro Manila . The most commonly used promotion tools of these restaurants are window dressing, free delivery, and radio, TV, and flyer advertisings. The success of Manila s fast food industry lies in its standard processes, limited menus, enhancement of values, speed, swift services, and distribution right.
food franchises dominate the food and beverage industry, this study aims to analyze fast food buying behavior in Metro Manila and compare and contrast the marketing’s four P’s of twelve fast food
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