Exploring the relationship between marketing and supply ...

Exploring the relationship between marketing and supplychain management: introduction to the special issueJohn T. Mentzer&Greg GundlachReceived: 8 May 2009 /Accepted: 13 May 2009#Academy of marketing Science 2009 AbstractSupply chains and supply chain management areimportant areas of business practice and scholarship thatoverlap with the discipline and practice of marketing andmarketing management. The co-editors of the Journal sSpecial Issue Exploring the relationship between Marketingand supply chain Management provide an introduction tothe special issue, overview its contents and extend theirappreciation to the authors, reviewers, editor and staff whosecontributions and efforts made it chain issue introductionIntroductionSupply chains and supply chain management (SCM) haveemerged as increasingly important areas of businesspractice and academic scholarship. Originally recognizedin the 1980s, SCM has attracted growing interest andattention on the part of both academics and conceptions of SCM detail its expanding role withinorganizations to encompass activities associated with theintegration of supply and demand management within andacross companies, including coordination and collaborationwith channel partners and customers, sourcing, procure-ment, conversion, and logistics.

chain IT for two levels of firm performance. Drawing on the resource-advantage theory of competition, Davis and Golicic (2010) develop and test a model that proposes

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