Transcription of FACTORS AFFECTING CONSUMERS’ PURCHASING …
{{id}} {{{paragraph}}}
Example: tourism industry
FACTORS AFFECTING CONSUMERS’ PURCHASING …
Scientific Bulletin Economic Sciences, Vol. 10 (16)/Issue 2 FACTORS AFFECTING CONSUMERS PURCHASING BEHAVIOUR towards LOCAL FOODS IN GREECE: THE CASE OF THE PREFECTURE OF XANTHI Anna KOUTROULOU1, Lambros TSOURGIANNIS2 1 Accountancy Department, School of Business and Economy, Kavala Institute of Technology, Greece, 2 Region of East Macedonia and Thrace, Regional Unit of Xanthi and Research Fellow in the Department of Accountancy, School of Business and Economy, Kavala Institute of Technology, Greece, Abstract: This paper aims to identify the FACTORS that affect consumers PURCHASING behaviour towards locally produced food in Greece and more precisely in the Prefecture of Xanthi. Field interviews conducted in a random selected sample consisted of 100 consumers in February of 2011.
Factors affecting consumers’ purchasing behaviour towards local foods in Greece: the case of the prefecture of Xanthi 3 H1: Consumers in the Prefecture of Xanthi can be classified into groups according to the factors that affect their purchasing behaviour towards local products.
Loading..
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document:
Related search queries
Influence of personality in buying consumer goods, Customers, Factors, Factors affecting, Buying, Cultural, Social and Marketing Factors, FACTORS AFFECTING CUSTOMERS BUYING DECISIONS, Impulse Buying Behavior of Consumes For, Factors affecting buying behavior in, Factors affecting buying behavior, Factors Influencing Consumer Buying Behaviour of, Factors Affecting Jordanian Consumers’ Adoption of, Factors Affecting Consumers, Factors affecting customers, Factors Affecting Consumer Preference of International, Factors Influencing Purchase Intention of Starbucks