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Search results with tag "Factors affecting consumer preference of international"
Factors Affecting Consumer Preference of International ...
ipedr.comFactors Affecting Consumer Preference of International Brands over Local Brands Zeenat Ismail1∗, Sarah Masood2 and Zainab Mehmood Tawab2 1Department of Social Sciences, Institute of Business Administration – Karachi 2Students of Institute of Business Administration – Karachi Abstract: This study was conducted in order to determine the consumer preferences of global brands