Transcription of Factors Influencing Consumer Behavioural Intention To ...
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Factors Influencing Consumer Behavioural Intention To Choose Functional Foods. Prepared by Chai Soo Hong PEM0008/04 Research report in partial fulfillment of the requirements of the degree of Master of Business Administration. University Science Malaysia June 2006 I ACKNOWLEDGEMENT I would like to give my highest gratitude to God for His grace and endless showers of blessings. He has continuously given me strength and wisdom throughout my study in MBA and the completion of this thesis. Next, I want to thank my supervisor, Dr. Nabsiah Abd. Wahid for her invaluable guidance in helping me with this research. Special thanks also go to Mr. Ramayah for his kind assistance in my statistical analysis. I also want to thank my beloved family for their patience and support. I am also grateful to my friends for their help and encouragement.
Factors Influencing Consumer Behavioural Intention To Choose Functional Foods. Prepared by ... This research examined the factors that influence Malaysian consumers’ behavioural ... predictors of actual consumer behaviour towards functional foods. 1 Chapter 1 . INTRODUCTION .
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