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SINGAPOREAN JOuRNAl Of buSINESS EcONOmIcS, ANd management studies , , 2013 17 REVIEW CONSUMER BEHAVIOR AND FACTORS AFFECTING ON purchasing DECISIONS Leila Haghshenas1,Afshin Abedi2 ,Esmail Ghorbani3, Abbas Kamali4, Mohammadnaser Harooni5 12345MA Students of Business Management Islamic Azad University, (Rasht Branch), Guilan Iran Abstract CONSUMER BEHAVIOR of time study, is why and how to buy or not buy a product by individuals. This domain is combination of psychology, sociology, anthropology and economics and tries to know buyer decision process (individual and group) better. CONSUMER BEHAVIOR is a new issue in marketing.
SINGAPOREAN JOuRNAl Of buSINESS EcONOmIcS, ANd management studies Vol.1, no.10, 2013 17 REVIEW CONSUMER BEHAVIOR AND FACTORS AFFECTING ON PURCHASING DECISIONS
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