Transcription of FILE: STRATEGIC MANAGEMENT Converting Intangible Assets ...
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FILE: STRATEGIC MANAGEMENT Converting Intangible Assets ...
Published by Soundview Executive Book Summaries, Box 1053, Concordville, Pennsylvania 19331 USA 2004 Soundview Executive Book Summaries All rights reserved. Reproduction in whole or part is Intangible Assets Into Tangible OutcomesSTRATEGYMAPSTHE SUMMARY IN BRIEFMore than 75 percent of the average company s market value comesfrom Intangible Assets that traditional metrics don t measure. The BalancedScorecard is a revolutionary performance measurement system that allowsorganizations to quantify critical Intangible Assets , such as people, informa-tion and culture. Now the people who first developed the BalancedScorecard, Robert S.
Strategy Maps. A strategy describes how an organization can create sustained value for its shareholders, customers and com-munities. Most organizations have different methods of
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