Transcription of FILE: STRATEGIC MANAGEMENT Converting Intangible Assets ...
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FILE: STRATEGIC MANAGEMENT Converting Intangible Assets ...
Published by Soundview Executive Book Summaries, Box 1053, Concordville, Pennsylvania 19331 USA 2004 Soundview Executive Book Summaries All rights reserved. Reproduction in whole or part is Intangible Assets Into Tangible OutcomesSTRATEGYMAPSTHE SUMMARY IN BRIEFMore than 75 percent of the average company s market value comesfrom Intangible Assets that traditional metrics don t measure. The BalancedScorecard is a revolutionary performance measurement system that allowsorganizations to quantify critical Intangible Assets , such as people, informa-tion and culture. Now the people who first developed the BalancedScorecard, Robert S. Kaplan and David P. Norton, have created a powerfulnew tool based on their ongoing research. The strategy map allows compa-nies to describe the links between Intangible Assets and value creation soall aspects of strategy can be implemented in a manner that ensures sus-tained value strategy map allows managers to align investments in people, tech-nology and organization capital for the greatest impact.
value proposition, because satisfying customers is the source of sustainable value creation. Value is created through internal business processes.
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