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Focus Groups as Qualitative Research - SAGE Publications Inc

Focus Groups asQualitative ResearchPLANNING AND RESEARCHDESIGN FOR Focus GROUPSC ontributors: David L. MorganPrint Pub. Date: 1997 Online Pub. Date:Print ISBN: 9780761903437 Online ISBN: 9781412984287 DOI: pages: 32-46 This PDF has been generated from SAGE Research Methods. Please note that thepagination of the online version will vary from the pagination of the print 2013 SAGE Research MethodsPage 2 of 18 Focus Groups as Qualitative Research : PLANNINGAND Research DESIGN FOR Focus AND Research DESIGNFOR Focus GROUPSThis chapter addresses the planning that must be done prior to doing Focus it and the next chapter on how to conduct and analyze Focus Groups will havemore emphasis on technical procedures. Such practicalities are an important aspectof any Research technique, and Focus Groups do not differ greatly from other qualitativemethods of data collection in this regard.

especially if they are members of deviant subcultures in which the informal equivalent of focus group discussions occur. That case requires the usual protection of participants, with the added assurance that all the participants in each discussion truly belong to the shared milieu.

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